A: AI For Student Athletes™ is designed for middle and high school students in grades 6–12.

Activities are designed to introduce students to real-world concepts while allowing them to develop their skills, confidence, and career awareness at an age-appropriate level.

Specific cohorts may be organized by grade or age depending on enrollment.

No prior AI, coding, or technical experience is required.

Students will be introduced to AI, data, technology, and responsible technology use as part of the learning experience.

Our goal isn't to see how much students already know. It's to help them learn, explore, build, and discover what they're capable of.

No. AI For Student Athletes™ is not an athletic training, basketball skills, or sports-performance program.

It is an experiential workforce-development and career-exploration program that uses the world of sports to help students develop future-ready knowledge and skills.

Students explore what happens behind the game, including AI, data, technology, sports business, careers, fan experience, innovation, and leadership.

We aren't teaching students how to become better basketball players.

We're helping them understand the industries, technologies, businesses, and careers surrounding the sports they love.

Students will explore several areas through the GameDay Learning Labs™, including:

🏀 Sports Business — How professional sports organizations operate beyond the game.

🤖 Artificial Intelligence — How AI is being used and how to determine when AI is or isn't the right solution.

📊 Data & Analytics — How organizations use information to identify patterns, measure performance, and make decisions.

💻 Sports Technology — The technology and digital systems supporting modern sports organizations and venues.

💼 Sports Management & Careers — The professionals, departments, skills, education, and career pathways behind the industry.

📣 Fan Experience — How organizations combine business, technology, marketing, data, and creativity to engage fans.

⭐ Leadership — Communication, teamwork, accountability, resilience, coachability, and professional readiness.

Students then bring these areas together during the AI For Sports Innovation Challenge™.

A GameDay Learning Lab™ is an experiential learning session that connects sports with AI, technology, business, leadership, and career development.

Instead of simply listening to lectures, students may work through real-world scenarios, team activities, career exploration, problem-solving exercises, projects, professional discussions, and other hands-on experiences.

Our learning model is:

PLAY → LEARN → EXPERIENCE → PREPARE™

Students use something they already understand and enjoy, sports as a gateway to discovering skills and careers they may not have considered before.

The AI For Sports Innovation Challenge™ is the season capstone where students put what they've learned into action.

Working in teams, students move through an eight-stage innovation process:

Identify & Research the Problem → Analyze Evidence → Design the Solution → Determine AI/Technology Fit → Build the Prototype → Test & Iterate → Define KPIs & Business Value → Present to Industry Professionals

Students are challenged to identify a meaningful sports-industry problem and develop a thoughtful solution.

Importantly, students aren't taught to use AI simply because it's available. They learn to first understand the problem and determine whether AI, another technology, or a non-technical approach is appropriate.

The Challenge concludes with students developing and communicating their solution in a professional presentation.

Selected cohorts may have opportunities to participate in learning experiences at professional sports venues.

Venue-based learning is an important part of our vision for The Arena Becomes the Classroom™, where students can connect what they're learning to the people, technology, business functions, careers, and operations behind professional sports.

However, specific venue experiences will depend on the program, cohort, professional sports partner, season, scheduling, availability, and partner requirements.

Confirmed experiences will be communicated to families before participation.

The AI For Student Athletes™ Career Passport™ helps students document their growth and career exploration throughout the program.

Students can use their Career Passport™ to capture:

What I Learned

What I Built

Skills I Demonstrated

Professionals I Learned From

Careers I Discovered

Professional Experiences I Completed

My Career Interests

My Next Action

Students may also earn digital badges connected to areas such as Sports Business, AI, Data & Analytics, Sports Technology, Career Exploration, Fan Experience, Leadership, and Innovation.

The goal is for students to leave with more than memories they begin building evidence of what they've learned, experienced, and accomplished.

Students may have opportunities to learn from sports-industry professionals, including professionals working in areas such as technology, data and analytics, marketing, sports management, community impact, business operations, leadership, fan experience, and other departments.

Depending on the partner, season, and availability, some cohorts may also have special athlete or game-day interactions.

Because professional athletes' schedules can change, athlete appearances or interactions are not guaranteed unless specifically included in a confirmed program experience.

Our program is intentionally designed so that the educational value does not depend on meeting an athlete. The larger goal is to introduce students to the entire professional ecosystem behind the game.

Tuition and program pricing for the upcoming Basketball Series will be announced as cohort dates, venues, and included experiences are finalized.

Families who join the Student Waiting List will receive priority updates about tuition, payment options, cohort dates, locations, and enrollment.

There is no payment required to join the waiting list.

That's completely fine.

AI For Student Athletes™ uses professional sports as the learning environment, not the career limitation.

The skills students explore, including AI, data, technology, business, communication, leadership, innovation, teamwork, and problem-solving, can apply across many industries.

A student might enter the program because they love basketball and discover an interest in becoming a data analyst, AI professional, cybersecurity specialist, marketer, entrepreneur, business leader, technology professional, or another career they had never previously considered.

Our goal is not to tell students what career to choose.

Our goal is to expand what they know is possible.

The first AI For Student Athletes™ Series is being planned for Charlotte, North Carolina.

We are currently building the founding cohort and finalizing program dates, locations, professional sports experiences, and partner participation.

Families who join the Student Waiting List will be among the first to receive confirmed information about:

✓ Program dates
✓ Location and venue experiences
✓ Tuition and payment options
✓ Enrollment availability
✓ Professional and experiential learning opportunities